5/10/2009

Online Communications Director

The Campaign for Community Change is working with a large coalition of local and national organizations committed to passing humane immigration reform by early 2010. The coalition will launch a campaign this spring that will work on multiple fronts, generating policy recommendations, reaching potential supporters through a coordinated online and offline field campaign, raising issue visibility in the media, and mobilizing voters to support pro-immigrant candidates. Campaign for Community Change is seeking an Online Communications Director with 3-5 years experience in managing complex online campaigns. The Online Communications Director should be a self-starter, a web and data "geek", and an experienced organizer with a clear vision about how to use the internet and online tools to mobilize thousands of supporters. The ideal candidate will have a history of proven success in list building, leveraging technology for grassroots organizing, developing and implementing effective online advocacy and fundraising strategies, project management, and staff management. Previous experience working with coalitions and distributed teams successfully is a plus. This position is temporary. The Online Communications Director reports to the Coalition Campaign Manager Principal Responsibilities: • Work with coalition partners to develop a clear online organizing plan designed to get results, including: list growth, online contributions, activist mobilization, and on-the-ground support for the issue. • Work closely with Field staff and the Communications team to develop effective online/offline strategies and messaging. • Develop a detailed online campaign budget including technology and design costs, paid marketing and staffing. • Hire staff as needed and coordinate sharing of staff resources with coalition partners. • Manage the coalition website; contract and work with vendors as needed. • Develop a strong email communications plan to engage list members in campaign activities, and maximize viral growth. • Recruit and work with partner organizations who support the campaign. • Work with the coalition and partner organizations to maximize the campaign's reach online - including website traffic, blog coverage, social network reach, etc. • Manage the coalition list-building project, including: ? The keeping of a project timeline that lays out the steps needed to achieve list-building goals. ? The convening of meetings and following up with partners as necessary to ensure that all milestones are being met. ? Manage a project wiki where partners can find the latest project updates and all pertinent documents. Qualifications: • Strong project management skills • Experience in staff hiring and management • A commitment to the passage of just and humane immigration polic • An internet visionary constantly looking for new and innovative ways to organize campaigns online • Knowledge of basic HTML, CSS and image manipulation. • Understands the online political space and political blogosphere. • Able to track a lot of moving parts and manage complex projects. Maintain attention to detail, while keeping the big picture in mind. • Able to write compelling email copy, with an understanding of what makes some emails more effective at generating action than others. • Experience working with partner organizations on an issue campaign. • Familiarity with Democracy in Action or similar program (Blue State Digital, Convio, Capitol Advantage, Get Active, etc) • Familiarity with best practices in list segmentation, message personalization, and email response tracking. • Familiarity with online organizing practices, including social network and blogger outreach. • Familiarity with the use of voter file data and modeling for reaching potential campaign supporters, a plus. • The ability to speak Spanish is a plus.

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